We recently posted a poll asking for views on whether fans would be more likely to buy a matchday programme if they were professionally designed and printed. The consensus was yes but there were other interesting comments made that made me think.
There is a misconception that programmes produced by specialist printers (in this case Matchday Programmes) are expensive. And if produced on glossy paper are even more expensive. To all you programme editors out there who believe this to be the case, here are a few facts and figures.
Glossy paper is actually cheaper than the paper you use in your inkjet or laser printer. Why – because glossy paper is coated and the coating is cheaper than paper pulp and the coating bulks up the sheet. So, a sheet of 115gsm gloss paper is roughly 44% cheaper than it’s uncoated equivalent.
There is no VAT on printed programmes.
We are set-up as an efficient printer of booklets in small quantities. For example, 30 off A5 16 page programmes printed FULL COLOUR on 130gsm gloss will cost you around £1.40 each, 50 will be £1.00. These prices even include overnight delivery to any UK mainland address.
I must stress that these are print prices only – they do not include any design/artwork. There are people all over the country (including ourselves) that can do the design for you (or you can do it yourselves and supply print ready artwork) but I hope I have disproved the notion that printed programmes are an expensive luxury.