Affordable Matchday Programmes: Why Small Print Runs Work for All Clubs

Many clubs assume that producing a printed matchday programme is too expensive. But is that really the case? The truth is, affordable matchday programmes are entirely possible, even for clubs with smaller crowds. With modern printing technology, clubs no longer need large print runs to make production viable. Instead, they can print only what they need, keeping costs low and ensuring every copy finds a home.

Small Print Runs, Big Benefits

Creating the artwork for a programme may seem time-consuming. However, with the right tools and expertise, it becomes both efficient and affordable. Thanks to digital printing, clubs can now order as few as 20 to 40 programmes per game without breaking the bank.

For many teams, printing 100+ copies would be unnecessary. If the demand isn’t there, those extra programmes will go to waste. Instead, a small print run meets demand, prevents excess stock, and reduces costs. The best part? It still delivers the same value to fans, keeping them engaged with club news, fixtures, and interviews.

A Real-World Example: Horbury Town

Take Horbury Town, for example. They regularly produce just 30 matchday programmes per home game. Yet, despite the small quantity, their programmes include everything fans expect:

✅ League tables, fixtures, and results
✅ Player and manager interviews
✅ Team line-ups
✅ Local business advertisements

So, how do they keep costs low? Simple. By partnering with local businesses, they secure sponsorship that helps offset production costs. As a result, each programme costs well under £2 per copy, including doorstep delivery.

How to Make Your Matchday Programme Affordable

Want to keep costs down while still producing a quality programme? Here’s how:

Keep it simple but engaging – Focus on content that truly matters to your supporters.
Get local sponsors on board – Ads from small businesses can cover a large portion of the printing costs.
Print exactly what you need – A smaller print run means no excess stock and lower overall expenses.

Keep the Tradition Alive

Matchday programmes are a beloved part of football culture. They provide history, insights, and a lasting memento for fans. With small print runs, clubs can continue offering affordable matchday programmes without the financial strain.

So, don’t let cost concerns stop your club from producing a programme. By being smart with production and sponsorship, you can make matchday programmes affordable, sustainable, and successful.atchday programmes affordable for everyone.

Get in touch today

If you’d like us to quote for your club’s matchday programmes simply fill in your details below, and one of our team will get back to you.

If you prefer give our friendly team a call we can be easily reached on 01782 525500 or send us an email: enquiries@matchday-programmes.co.uk